1) Philosophy

Starting in 1999 as a one-man operation working out of his tiny Upper West Side apartment, president and founder Barak Dunayer has quickly grown BARAK Realty into a full service real estate firm over 40 people strong in a state of the art 2,000 sqft office. We never forget our humble beginnings. It is about how we treat our people. Unlike our competitors, we don’t focus on growing our sales department but concentrate instead on growing our salespeople.

Our market share is captured by hand selecting quality individuals and helping each one of them produce multiple transactions rather than hiring en masse and settling for a sea of mediocre low-producing agents. Our agent-oriented focus, our cutting edge business strategies and our untarnished reputation enable us to attract and retain the most talented agents in the industry. Thus on average, BARAK agents have the most exclusive listings per agent and highest revenue per agent in the industry. That is why we are known as a powerhouse boutique firm. Our most precious asset is our people.

2) Culture

Business is defined by two things: its profitability and sustainability. Our vision to provide unparalleled service to others motivates us while our focus on optimizing each agent’s profit margin sustains us.

Our environment is professional, fun, sophisticated, innovative, competitive and full of integrity. We believe in prosperity in every part of our business and our personal lives. BARAK fosters a place where not only will you make the most money but a place that you can also call your home away from home, which is why our agents enjoy coming to work each day. Everything we do, from our training to our weekly sales meetings, from our one-on-one business coachings to our quarterly parties, it is done with your best interest and productivity in mind.

“From day one of the training, we learned actual ways – that are proven to work and make us money. Our training workshops, encourage discussion, disagreement, and learning from each other. Additionally, our homework assignments have been very goal-driven: to gain product knowledge quickly, to present our company proudly, and to analyze and research market conditions in order to be fully equipped to work with buyers and sellers.

I’ve been impressed with my colleagues at BARAK Realty. They are honest, direct, and fair. The seasoned agents are open to fresh new ideas and perspectives. One successful agent has even given me the opportunity to help control crowds at his open houses. So far, so great!”

Kathryn Swift, former business consultant
at BARAK Realty since 2008

3) Management Team

Our top notch management team embodies professionalism, experience and commitment to our agents’ success. The management team is agent-centered defining the true partnership between the agents and the managers. The managers provide unparalleled support, training, business coaching, team building, technological and marketing resources, aggressive publicity and exceptional business savvy to all the agents so that the agents can in turn be client-centered. We see our agents as our customers and we work with them to grow their individual businesses every single day.

4) Sales Team

You will have the opportunity to work with the most professional, productive and sophisticated agents in the business. Each agent is hand picked and interviewed by President Barak Dunayer himself. If you have the business savvy and the work ethic it takes to thrive in real estate, then you are most likely to succeed at BARAK. We are looking for serious, determined and persevering entrepreneurs to aggressively develop their long term careers with us. Our goal is not to grow our firm into a gigantic conglomerate where some survive but many fail to make it. We are large enough to make an impact but small enough to care. Being part of our Sales Team is being part of our powerhouse boutique service that stands out in the industry. It is tough to get into BARAK Realty and those who are with us become part of the Elite Team of Champion agents – the cream of the crop.

“After I went through the training at my previous firm, I was pretty much left alone and I didn’t know what to do. At BARAK Realty, the workshops and seminars are continuous. After the 2-week intensive training, I still attend weekly workshops or have coaching with my manager over the phone. It has made a difference in increasing my business.”

“I love sailing and in the seven years I’ve been in the business, I’ve never had so much wind in my sails since moving to BARAK Realty. I didn’t know I had so much to learn still – it’s invigorating. My clients keep telling me how brilliant some of my new ideas are in terms of moving their properties. I’m happier and so are my clients – that’s the bottom line.”

“At BARAK Realty, you will get the attention you need that other agents and managers can't give you. They have a very strong presence in the NYC Real Estate community. We are boutique in every way. Every seller, buyer, and new development will receive hands-on, prompt attention from the agent(s) involved with the property. We have four managers whose roles are to fully support us in order to be the best agents. Weekly one-on-ones, seminars and sales meetings have been so informative and insightful and have celebrated each others’ successes.”

“I’ve sold luxury properties on Park Avenue for $4,000,000 and studios uptown for $350,000 all in the same month – that is how I’ve made more money at BARAK Realty in a slow market. The tools I received were cutting edge and even if I miss something that can grow my business, I never worry because one of the managers will catch it!”

“My first deal at BARAK Realty was a luxury property at a very strict co-op. I got it within a month of moving to BARAK. My manager and I role played with my buyer who was very nervous. She passed the board with flying colors and she thanked me and my manager profusely. No manager ever did that for my clients. I knew I was in the right place.”

“When dealing with developers, we go above and beyond what other agents do. We handle all the little details. As a former attorney, I can interact with the sponsors’ attorneys efficiently, and the management here is always available in case any issues arise. Our managers make all the difference at BARAK Realty. Having a manager come to presentations to meet with new clients is very important. Not only is it unusual in the business, but it is also impressive to the clients.

I chose BARAK because it is boutique, which makes it more client-centered. BARAK Realty’s training is very unique and effective because it is always updated for changing times.”